Products
Everything available today, and who each one is really for.
The Starter
For someone setting up properly for the first time. Describe the outcome rather than the feature list, and say plainly who should not buy it.
The Complete Set
For people who already know they will use all of it. This is where most buyers land once they have seen the maths on buying separately.
Put your real prices and buy buttons here. A page with no price makes people assume the worst and leave.
Is there a refund policy?
State it plainly here. A clear refund policy sells more than it ever costs.
Do I need anything else to use it?
List the requirements honestly. People forgive a requirement and never forgive a surprise.